Tuesday, May 20, 2008

Green ponderings...

So much of our lives these days are being greenwashed. I found myself, this morning, watching a commercial for Clorox's green cleaners, and thinking:

Is it better for me to buy green cleaners from Clorox, when so much else they do causes harm to the planet, or wouldn't it be better to buy from truly environmental companies? On the one hand, if you buy the green cleaners from Clorox, you encourage them to see that is what people want, but are you also encouraging greenwashing?

Greenwashing is the process whereas companies pay lip service to the organic/natural movement, but really continue in making toxic products/services that only seem green.

I saw another ad, another megacorporation, which is apparently using methane/landfill gas to power a factory. Yes, that is wonderful, but look at the products that are made in that factory. Toxic cleaners and air fresheners. Lovely. Yes, its a step forward, but are the products made in that specific factory labeled as such? So that consumers can buy those products that are made at less harm to the environment? Or is this company greenwashing? Is it just one factory? Or are you doing this in all your factories?

And why not team up with Clorox, make the Green cleaners in the Green factories? Then I'd buy them.

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